E-commerce has been growing exponentially over the last 15 years, no doubt about that. These days, more and more people worldwide have turned to online shopping, slowly replacing the tradition of going shopping in-person to a bricks and mortar store due to its convenience. More often than not, we are continuously bombarded by online ads from a vast range of products on social media, news media outlets, and even in our email inbox. How an e-commerce store can stand out from the crowd? In this article, we will share with you 8 Easy Ways to Increase your E-commerce Sales in 2021.
Retail e-commerce sales worldwide from 2014 to 2023 (in billion U.S. dollars)
Anyone old enough has a credit or debit card, from our teenagers all the way to our grandparents (who, by the way, are becoming more and more comfortable buying online). As a result, they can have immediate access to an e-commerce experience from the comfort of their tablets, smartphones, or computers.
Due to the pandemic in 2020, e-commerce sales went through the roof as most physical shops were shut, and people generally preferred the safety of staying at home and doing their shopping online. And it seems that e-commerce sales in 2021 won’t slow down a bit. On the contrary, there has never been a better time to strategize your e-commerce site to generate conversions and, ultimately, sales.
Statistics show that with each year, the total revenue raised from e-commerce sales is increasing. They calculate the total sales in 2019 at 3.5 billion USD dollars. E-commerce sales in 2021 are expected to reach a whopping sum of around USD 6.5 billion, as the below chart displays. This growth is happening thanks to the enormous development of e-commerce technology and the new solutions that AI and Data Science offer e-commerce businesses.
1. Build Email Lists and Bring Customers Back by Recommending Products
Getting to know your customers better and their desired needs allow you to send personalized recommended product ads. In this way, you can bring them back by retargeting, increasing future sales percentage chances. A critical aspect here is building an email list. The list can include all your previous clients or some of the most valuable ones. With the gathered information about what they bought last time, you can email them advertisements for similar products. That’s a way to go with the ad campaign and email listing.
The emails you send to your clients don’t have to be just product ads… You can offer a voucher or gift card for the first buy. The most common “trigger emails” you can use in your favor are special offers for holidays, birthdays, or other special events. You can also send an email to share your newsletter or e-brochure. Showcase your new items and promotions with short and straightforward descriptions.
2. Use E-commerce Technology
The e-commerce technology comes in handy to improve the customer’s experience to choose you over the competitors. For example, wearables act as IoT devices and help you gather more information about their online shopping habits to understand their intentions.
Making a customer choose you over somebody else selling the same product is the key to increasing sales. Integrating a recommendation engine for e-commerce will guide the clients through your website, allowing them to find the things they often search for more quickly. For instance, you could increase sales of ties on your website by implementing a fun and easy technology to help your customers match ties to suits:
Visual and voice search engines also help enhance your user experience and keep customers on your site. For example, look how visual search on google.com helps discover products in seconds without spending time searching for the exact match to your needs:
3. Integrate 24/7 Customer Service
It is essential for the online retailers to be available for the customers 24/7. Consequently, having customer service can improve sales by supporting your regular shoppers and first-buyers. It is possible to build personal relationships between you and your clientele using a real-time chat box embedded on your website.
Use social media to your advantage. Here’s why and how. There is a very high chance that your customer or potential customer is on Facebook, Instagram, or even YouTube. Facebook and Instagram allow you to have a page for your business. You can have real-time conversations with your customers via the messenger app and the Instagram direct messaging tool. This is the way to go, as it’s been proven that this method increases conversion rates and customer loyalty in ways previously thought unimaginable.
You can take an excellent picture of your products and add well-built descriptions and start your e-commerce business.
4. Protect Your User’s Personal Information
Also, customer service makes you a trustworthy seller. Making an order means that the person will share his personal information. He must be sure that the information will be safe and used for the right purpose. Having good security software protecting your e-commerce website will assure them. The investment will be required but will boost your ranking on the market. All e-commerce leaders, such as Amazon and eBay, have a robust security system to protect against data leaks.
5. Create More Relevant Ad Campaigns Using Customer Data
By understanding who your target audience is and what they are interested in, you can provide a personalized shopping experience to improve sales. Remember that it does not guarantee you to engage every customer, no matter how much personalization you use. But the proper use of customer data can educate you about what consumers want and how to reach them most effectively.
Adopt Data Science in Your E-commerce business
Being on social media is an effective way to have an online presence for free, but some retailers are still skeptical of such platforms’ power. However, social media allows you to gather a lot of data about each individual with little effort. Collecting and using this data is real data science in e-commerce. Data scientists use NLP and other tools to conduct sentiment analysis, understand your audiences, and what messaging your brand can craft to be relevant to the target customers.
Personalizing your message and understanding your audiences better can help you save a lot of money on marketing in the long run and increase conversions.
Create a Referral Program
Offering gift cards and affiliate programs will also lure more traffic and allow you to collect data about a group of individuals. Imagine that someone has brought a friend and he made a buy because a friend recommended this product. In this scenario, you can give a 20 dollars gift card to a loyal client. As a result, you will build long-term relationships with your existing customers that will continue recommending your products to their family and friends. Having a loyal clientele is the key to stable revenue each month.
6. Optimize Your Product Descriptions
Another powerful tool in e-commerce is optimized content. Implementing deep tagging and optimizing product pages will help you create accurate and SEO-friendly product descriptions in seconds. Not only will you save money on manual tagging, but you will also increase your traffic and sales making it easier for search engines to find your website. But before you can get involved in optimizing your product descriptions for SEO, you need to get back to your core audience. Creating keywords for your target buyers to capture each stage of their journey (intent-based keywords) is the most critical factor in optimizing a product description for SEO.
Optimizing your product descriptions for SEO must include accurate words to describe the product together with the high-intention keywords. Make sure you don’t have duplicate content and write it in the same order as your other content on the site, such as product photos and videos. A short product description next to the product images is an intelligent way to capture potential customers’ attention. Only by rewriting your product descriptions is it possible to get a boost in your rankings, as it relates to product keywords.
Search Engine Ranking
Have you ever noticed that the first links that pop up after a search is Amazon or eBay? It is no wonder because they invest a lot of time and funds to create the best SEO optimized tags and keywords. Being ranked next to or near such names in e-commerce will improve your website’s traffic and improve sales. Suppose you are interested in staying next to these big names? Then go on and master the in-depth tagging process. We can refer you to our other article that will help all retailers struggling to enhance the content.
7. Reduce Cart Abandonment
The cart abandonment is a common reason why the sales decrease. When your customers fill in your order form, allow them to open and verify an account to help you cut shopping basket abandonment.
Simplifying Checkout Process
Have you ever thought of simplifying the checkout process? Making the process easy-going won’t frustrate the buyers, and they won’t leave your e-commerce store and eventually will lead to a sale.
For example, include a visual progress indicator to allow your customers to see the process step by step. The checkout form’s most common fields are the buyer’s contact information, delivery method, and billing method. Try to simplify your checkout form to 3-4 fields, reducing it only to the required information and nothing else. Long forms scare customers and give them time to change their mind about the purchase.
Another excellent tactic you can use to reduce the number of abandoned carts is to create a sense of urgency or scarcity among your shoppers. Sending a subsequent email reminding your customers of the product that have left their shopping cart is an effective way to reduce the abandonment of your shopping cart. Scarcity tactic includes adding how many items are remaining in stock at the checkout process.
How to Create a Sense of Urgency?
By creating a sense of urgency, you can turn the unsure shoppers who think too hard or wait too long into customers much faster. Create urgency in a way that makes online shoppers make quick decisions and convert. You can offer daily promotions by adding “Buy Before It Ends” to the CTA.
Another way to create a sense of urgency is to offer a special deal for the “first X customers” who buy the product. As a result, it pushes customers to make quick decisions because they will get a killer deal if they first buy the product.
8. Improve User Experience
After improving your customer experience quality, you can raise conversion rates by focusing on a high-quality e-commerce experience and attracting new customers. Therefore, they will continue to buy your products in your e-commerce store regardless of age, gender, and other factors.
The primary customer experience improvement step is adopting popular e-commerce technologies and following the most common trends in 2021. Embedding visual and voice search engines will help your buyers find what they are looking for in the fastest possible way.
Benefits of Voice Search Engine
Voice search engines are becoming popular since Apple and Microsoft have voice assistants that convert speech into text. Having this in mind, you can take advantage of the voice search engine and adopt one for your e-commerce store. This engine will simplify the journey through your website, allowing the buyers to tell what they are reaching for and get a final result with just one click.
Benefits of Image Search Engine
If you want to drive e-commerce sales through an image search engine, it is better to compress images on your product pages. Optimizing your product images and photos for search engines is one way to win interested customers for your e-commerce shop.
Using an image search for e-commerce will undoubtedly improve:
- Conversion rates due to the quick way of finding products.
- Customer’s experience thanks to the way they find an item or describe it.
- Sale rates because of shopping comfort and satisfaction.
Here is how Google’s image search engine helps find products similar to the red jacket in the picture:
Benefits of Semantic Search Engine
The semantic search engine substitutes the supermarket guy in brick and mortar stores. In this innovative engine, the buyer needs to enter keywords and then the nearest result of the search pop-up. Depending on the words, the accuracy may vary, and a slight edit of the content may be required. Making your content SEO-friendly is guaranteed to lead to an accurate result. Thanks to this, the search process will become effortless and won’t frustrate the Customer. A frustrated customer is a no sale in most cases, and your page’s bounce rate will increase. If you struggle with a significant bounce rate on your pages, you may think of minimizing it?
Bonus: Have a Frequently Asked Questions Page
No one will tell you how vital the FAQ section is if you are starting e-commerce, but it is. Having one question page is not the only way a FAQ page can help your Customer. Whether you call it FAQ help or support, adding a FAQ to a page to your website’s product pages can help speed up the buyer’s journey from the occasional visitor to the intended buyer.
Create FAQ Page for The Checkout Process
Adding a frequently asked questions page referred to the checkout process can be in favor of the buyers. Having pinned some most asked questions about delivery and billing methods would make the shopping process effortless. A FAQ page can save time, help increase sales, build trust with customers, improve SEO, and save money.
SEO gurus say FAQ is a magnet for search engines, and many customer service managers prefer to send prospective customers to the FAQ page rather than offer life interactions. E-commerce stores should include a FAQ page in the product description. So whenever questions arise, and the Customer is on the way to the buying process, the answer will be one click away.
Think you have a successful e-commerce store? Think again. You probably have known some mentioned strategies and tactics to increase revenue and boost your sales. If not, this is your chance to increase your e-commerce sales in 2021 and become a better competitor on the market. Improving the customer experience is crucial to keeping your clients loyal, building trust, and luring in new customers. Upgrading your website and embedding AI-powered engines make the journey through the store incredible. But before you make this decision, consult with a data science company. They may give you some advice and recommended search engines for e-commerce.
Another starting point in your e-commerce business may be improving the ad campaign. As we said, social media is the best way to promote your products on your store’s page. The popularity of social media is enormous, and millions of people can see your post. Most celebrities promote their own or sponsored brands to their audience on social media. Owning a channel with a decent number of followers will give a great boost to your ad campaign.
Hope we could help you develop your e-commerce shop in the new 2021 year. Increasing your sales by taking note of what we have shared with you will help you remain competitive and become one of the latest big names on the market. If you would like to keep reading tips, trends, and tactics that will assist your e-commerce store, you are welcome to our blog.